Blog 2016-10-17T21:35:22+00:00

Vandenberg DC featured in CIO! 15 Ways to Improve Your Email Marketing Campaigns

April 19th, 2016|

Despite many years of predictions that email marketing would be replaced or fade away, that day has yet to arrive. In fact, email marketing remains one of the most effective ways of reaching prospective and existing customers.

Vandenberg DC Recognized for Prestigious Interactive Media Award

April 4th, 2016|

Vandenberg DC Wins at the 14th Annual Horizon Interactive Awards Competition Indianapolis, IN – April 1, 2016: The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2015 award winners to highlight this [...]

How to Boost Your Content Marketing on Facebook and Twitter

March 21st, 2016|

We all know that social networking is vitally important to marketing your organization---and if you content marketing is part of your strategy, social media can provide excellent platforms for increasing your reach and finding new customers, donors, and supporters.

Your Board Wants Marketing Analytics. What Do You Report?

March 14th, 2016|

So you've been asked to report marketing metrics to your board or to your organization's senior staff. But how do you know what numbers to pick out, and which are most important for your stakeholders to know?

4 Bad Social Media Marketing Habits (and How to Fix Them)

February 29th, 2016|

Nonprofits and small businesses often have trouble reconciling the ease of use and "free advertising" nature of social media marketing, and how to value it. Here are four ways to invest smarter on your social platforms!

Website Launch: Riverside Park Project

November 12th, 2015|

We're so excited to announce the website launch for the Riverside Park Project! The Riverside Park Project's first goal is to hold educational talks at Riverside Park to help people understand what healthy ecosystems look like, and what challenges plague them. The second goal is to bring volunteers and other resources together to “Free The Trees” in Riverside Park in 2016.

Building a Great Nonprofit Website: 4 Questions to Ask

October 9th, 2015|

If you're ready to build or redesign your nonprofit organization's website, there are a few questions to ask in advance of hiring a designer. Not only can these help you find the right person for the job, but they also can keep you on track to launch a website that you and your supporters will love.

A Handsome Website Launch

August 6th, 2015|

This was such a fun project—after a few months of research, comparing websites, discussing design elements, and tossing ideas around over happy hour, we were able to build and launch a gorgeous website in just three days using photos, graphics, and content created by Handsome Beer’s extraordinarily talented co-founder, Graham.

Filtering Spam Referrals in Google Analytics

July 10th, 2015|

Show of hands: how many of our fellow nonprofit and small business communications teams are seeing huge spikes in visits to your website, accompanied by an increased bounce rate and decreased session duration? Here's a quick and dirty way to get rid of those hits in Google Analytics for more accurate reporting!

Facebook Analytics Report Sample

June 15th, 2015|

The following is a general report for “Joe’s Awesome Nonprofit.” They asked us to take a look at the status of their Facebook page, and later, help them rebuild and relaunch their page with a new outlook on who they already reached and how they can further engage them organically. This report is a general snapshot, without any cross references or comparisons to the nonprofit's other channels.

Search Engine Optimization Case Study: Travel Website

June 1st, 2015|

In this search engine optimization case study, we examine Frayed Passport, a travel website that relies entirely on organic growth to reach its audience. In June 2014, we began to improve the search engine optimization of Frayed Passport's individual blog posts, starting from the oldest and working our way to the most recent.

Presentation Handouts: George Washington University

May 15th, 2015|

Here are the presentation and accompanying files used for the Marketing segment of the George Washington University Landscape Design Winter Symposium. While the presentation was for a very niche audience, we think our other nonprofit and small business friends can learn from it as well!

Stay Ahead of the Game: Work for Mondays, Not Fridays

March 1st, 2015|

Rather than trying to 'get things done and get out of there' at the end of each week, think a few days ahead. By working toward Mondays instead of Fridays---looking forward and preparing projects ahead of time---you can avoid lots of those last-minute, urgent tasks that always seem to come up just after lunch.

Free Download: 2015 Digital Marketing Planner

January 15th, 2015|

If you manage your organization's social media, e-blasts, or website updates, click below to download a FREE, new Excel planner to cover your daily posting schedule all the way through 2015. This scheduler includes monthly tabs with fillable plans including Facebook, Twitter, Google Plus, Pinterest, LinkedIn, Instagram, e-blasts, and your website or blog.