Client Overview: Frayed Passport 2016-09-16T01:58:04+00:00
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Frayed Passport is a blog that publishes stories, news, and advice by travelers worldwide, for travelers worldwide. It also offers travel writing and blogging courses through interactive webinars and e-book downloads.

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IMPORTANT NOTE

I loved working with Frayed Passport so much that I bought it in 2015. All of the information below follows work I completed for the site’s original founder! ~Sarah V.

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WEBSITE DESIGN

We redesigned Frayed Passport’s website in early 2014, which allowed the editors to easily display highlighted blog posts and different types of content for travelers of all backgrounds and interests. Click on an image below to view a larger version, and click here to visit Frayed Passport’s website.

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FRONT PAGE

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INTERIOR PAGE

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BLOG POST

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SEARCH ENGINE OPTIMIZATION

In June 2014, we combed every page on Frayed Passport’s website (no small task—there were more than 200 blog posts alone!) and optimized each for organic search.

AS A RESULT…

  • Frayed Passport has seen a 124% increase in visits overall
  • The website received a 46% increase in search engine visits in just its first month after SEO changes, and a 246% increase in search engine visits in the next six months following
  • Blog posts from Frayed Passport began ranking much higher in Google than they ever did previously
  • Organic search continues to account for 63% of Frayed Passport’s traffic

CLICK HERE to read our SEO case study!

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SOCIAL NETWORK OPTIMIZATION

Frayed Passport was almost exclusively using Facebook and Twitter to drive social media traffic—but reached a plateau and needed to find more creative ways to reach audiences on social networks.

We took a leap and pulled back Frayed Passport’s presence on Facebook and Twitter, and seriously beefed up its presence on Pinterest. Using Pinterest Analytics to find our most popular images, best posting times, and lots more, we developed a metrics-driven strategy to get the most out of this network.

AS A RESULT…

  • By employing a smart, data-driven strategy, Frayed Passport gained more than 400 Pinterest followers without advertising within three weeks
  • Frayed Passport saw a 588% increase in Pinterest visits within one month
  • Pinterest continues to account for 89% of Frayed Passport’s social media traffic, and 15% of Frayed Passport’s traffic overall
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Want to Learn More?

Get in touch with us! Email Team@VandenbergDC.com.

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